25 Jul 2007


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Jenks appointed for extended Johnson & Johnson portfolio

Jenks

Johnson & Johnson

Source : Jenks
Sales of Johnson & Johnson Ltd brands (Johnson's baby products range, Johnson's Holiday Skin, Neutrogena, Piz Buin, and Carefree) will now be managed exclusively by Jenks in the UK convenience channel.

This is in addition to Nicorette, Calpol, Sudafed and Listerine, which Jenks had managed for many years for Pfizer Consumer Health Products Company prior to Pfizer Inc’s sale of its consumer healthcare business to Johnson & Johnson.

The contract effectively doubles the size of the brand portfolio handled by Jenks in this sector compared with the PCH brands.

Jenks Sales & Marketing Director (Health & Beauty/Non-food), Chris Webster comments, ‘This is an exciting and dynamic portfolio of brands, and we are delighted to be part of its continued success.’

Continues Chris, ‘The convenience channel is a key area of expertise for Jenks and a growing area of opportunity for health and beauty brands - with dedicated marketing and even product strategies designed to capitalise on the grocery convenience and impulse sector.’

Jenks will manage all aspects of the sales channel, including account coverage, trade marketing, field marketing, supply chain, finance and administration.

Jenks, the UK’s leading sales channel and brokerage company, announced a major business expansion programme earlier this year under new joint-md, Ambrose McGinn. Health and Beauty is one of the fastest growing areas of the business and a will be a main pillar of growth over the next five years.

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