17 May 2007


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Orbit celebrates its 30th birthday with a 30% uplift in sales

Wrigley

Source : Wrigley
The Wrigley Company's iconic Orbit brand is celebrating its 30th birthday! First launched in 1977, the much-loved brand, with its new Orbit Complete format, is celebrating its 30th year in the UK and enjoying an uplift in sales of 30% (Source: ACNielsen).

Orbit Complete: relaunched sugar-free chewing gum range

One of the first sugar free products to be introduced into the UK, Orbit has been Wrigley's flagship oral healthcare brand since launch. Wrigley's recent re-launch of the brand as Orbit Complete is the latest innovative step to allow Orbit to continue to meet the health demands of chewers.

Alex MacHutchon, Communications Manager at Wrigley, comments: “For the last 30 years the Orbit brand has continued to provide consumers with the functional benefits they demand from a sugar free gum.

"To celebrate its 30th year in the UK, Wrigley successfully re-launched the brand as Orbit Complete, and we are delighted that the new tab format has been such a success, attracting new consumers to the brand and generating significant profit for retailers.”

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