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  • BelVita Breakfast launches Soft Bakes Choc Chip singles

    BelVita Breakfast launches Soft Bakes Choc Chip singles

    BelVita Breakfast is launching Soft Bakes Choc Chip into the convenience channel in June. Available in single-portion 50g packs, the soft and chewy baked biscuits are made from wholegrain and choc chips in soft baked format to satisfy consumer demand. Daniel Kessler, senior brand manager for biscuits at Mondelēz International, said: “A reoccurring consumer barrier to breakfast [...]

    📅May 3, 2016

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  • Rowntrees unveils Masterbrand campaign

    Rowntrees unveils Masterbrand campaign

    Rowntrees is unveiling a new £5.6m Masterbrand campaign, showcasing the full Rowntrees range of Fruit Pastilles, Fruit Gums, Randoms, Jelly Tots and Tooty Frooties. The campaign will feature TV, video on demand and digital advertising (including the social media channels Facebook, Instagram and Twitter). Alongside this, the brand's entire range of hanging bags has also moved to [...]

    📅May 3, 2016

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  • Salt & Victory: Walkers celebrates Leicester title with special packs

    Salt & Victory: Walkers celebrates Leicester title with special packs

    Walkers has produced limited edition packs of ‘Salt & Victory’ crisps, in recognition of Leicester City's Premier League title win. Walkers will be sampling the Salt & Vinegar crisps, in bags adorned with a Walkers Winners logo, to fans at Leicester’s final home game vs Everton on 7 May. Walkers marketing director Thomas Barkholt said: "Everyone at [...]

    📅May 3, 2016

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  • New look for Magners

    New look for Magners

    Magners is re-launching its iconic Magners bottle, along with new packaging across can and draught formats as it looks to shake up the apple cider category. The brand said it will also use an innovative rip top closure, negating the need for a bottle opener and therefore helping support impulse purchases across the growing convenience channel Launching [...]

    📅May 3, 2016

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  • JTI uses its Logic

    JTI uses its Logic

    Tobacco company JTI is tapping into the growing e-cigarette tank market with the launch of Logic Pro. Jeremy Blackburn, JTI’s head of communications, said: “Logic Pro offers vapers a sleek design, ease of use, the latest technology and above all, quality from a brand they can trust. With an estimated two million regular vapers in the [...]

    📅April 29, 2016

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  • Frozen first for Kraft Heinz

    Frozen first for Kraft Heinz

    Kraft Heinz is entering the UK frozen ready meal category with the launch of Kraft Macaroni & Cheese – its first launch under the Kraft brand since the merger with Heinz in July 2015. Senior brand manager Matt Mill said Kraft was the number one Macaroni & Cheese brand in the USA, where it is consumed [...]

    📅April 29, 2016

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    29 APR 2016

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