Old El Paso

Old El Paso, the No 1 brand in the Mexican category , is boosting the family appeal of Mexican food thanks to the recent launch of Oven Baked Crispy Chicken Fajitas.

The good news for retailers is that this new product is being backed by a heavyweight £5.5m marketing campaign in 2008, kicking off with TV advertising this month which will raise awareness and increase consumer demand.

Additional Info: To give retailers a taste of this great new product General Mills UK, the Old El Paso brand owner, is giving six readers one case (10 x 555g) each of Oven Baked Crispy Chicken Fajitas. The first six names drawn win the prize.

Closing Date: 2008-05-22 23:59:59