Cadbury Wispa offer
Burton’s Biscuit Company is offering five retailers the chance to win £50-worth of Cadbury Wispa Biscuits, the newest addition to its Cadbury Special Occasions Biscuits Range, said to be the fastest-selling range of new products ever introduced into the UK’s £2bn sweet biscuit category.
With annual sales of £10m, the multi award-winning range currently comprises Cadbury Dairy Milk, Cadbury Crunchie, Cadbury Caramel and Bournville biscuits.
“The Cadbury Wispa Biscuits’ launch will build on Burton’s highly successful track record of introducing some of the UK’s best-loved brands into the biscuit category,” says David Costello, Burton’s Biscuit Company’s head of customer category management.
Merchandised in shelf-ready cases of 12, the 124g packs are available with a recommended retail price of £1.79.
The first five names drawn win £50-worth of product each.
Smint, the premium sugar-free mint, is offering 10 Independent Retail News readers the opportunity to win the entire Smint range.
Each winner will receive display packs of the original Smint in its one-at-a-time dispenser available in Mint, Spearmint and Strawberry flavours; Smint XXL tin in Peppermint and Spearmint flavours; as well as point-of-sale materials on which to display the products in-store.
The Smint brand has demonstrated its longevity in the market and it is said to be one of the fastest-growing sugar-free brands in the UK. It is a “must-stock for retailers whose consumers are looking for a strong, sugar-free, power mint”. Due to its premium positioning, Smint is said to offer “excellent” retail margins to shopkeepers.
Since its launch, the brand has always offered consumers a variety of flavours and in the last few years has introduced new formats such as the Smint tin to supplement the pocket-friendly original dispenser.
The Smint tin contains larger, dual-layered triangular mints, compared with the smaller triangular mints with an engraved “S” found in the traditional Smint dispenser. In order to emphasise this difference in size, Smint has re-branded the Smint tin as XXL during 2014.
Smint has already carried out two pieces of consumer activity in 2014 to support the brand – a cinema sponsorship activity that showcased the brand among a selection of top movies in the run-up to the annual awards season and a sampling campaign in London, which targeted commuters and office workers.
Smint is engaged in a national charity link-up with Breast Cancer Care. Over the last two years, the brand has raised more than £84,000 for the charity by donating a percentage of the value of each pack to the charity.
The first 10 names drawn will win the prize described above.
Pepsico is giving five readers the chance to win £50-worth of stock to celebrate the six flavour finalists of the Walkers “Do Us A Flavour” competition, which are Ranch Racoon, Cheesy Beans on Toast, Hotdog with Tomato Ketchup, Pulled Pork in a Sticky BBQ Sauce, Sizzling Steak Fajita and Chip Shop Chicken Curry.
Walkers re-launched the “Do Us A Flavour” campaign in January this year and it is “bigger and better than ever” with more than 1.2 million entries received and six finalists now vying for the £1m prize, with the runners-up to each bag £10,000.
The six final flavours are now in stores nationwide and up for the public vote at walkers.co.uk until 17 October. The Walkers “Do Us a Flavour” final packs are available in single bags, two six-packs and two 20-packs.
The first five names drawn win £50-worth of the flavour finalists.