Always, the UK’s number one feminine care brand from P&G, is launching a £2.29 price-marked pack (PMP) on its best-selling Always Ultra SKUs in a bid to grow health and beauty sales in the convenience and independent channels.
“As market leader within feminine care, and with recent studies showing six times as many women chose to buy Always Ultra pads versus its nearest competitor, this new PMP offering is a must-stock for retailers,” says Christina Turner, brand manager at P&G.
To celebrate the launch, brand owner P&G is offering seven independent retailers a case of Always Ultra Normal to trial in-store.
The first seven names drawn win a case of Always Ultra.
Cadbury Egg ‘n’ Spoon offer
Easter is a major opportunity for independent retailers and it is one of the biggest events of the year for the chocolate category.
Mondelez International, the number one confectionery supplier to the independent and symbol sector at Easter, suggests using its brands to signpost the season.
The biggest Easter launch in the last three years, Cadbury Dairy Milk Egg ‘n’ Spoon, doubled volume sales this year and recorded sales of £12.7m – all “highly incremental” to the category, according to Mondelez.
The novel Easter sharing product is back for 2015 and will benefit from a £2m marketing investment and refreshed packaging with a new outer case structure designed to provide even better standout on shelf.
To help convenience retailers build an in-store display in the run-up to Easter, Mondelez International is giving away two outers of Cadbury Dairy Milk Egg ‘n’ Spoon Chocolate Mousse to four lucky readers.
The first four names drawn win the prize outlined above.