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Ritmeester offer

Ritmeester, the manufacturer behind the Royal Dutch cigar brand, has launched a single stick variant of its panatella variety. Packed in outers of 20, they offer a low purchase price of £12.99 and a profit-on-return of 22% to the retailer if sold at the RRP of £1.

Single cigars continue to be a popular purchase in convenience stores, says Ritmeester, with consumers looking for a single smoke on the way home or when they get home. Being packed in outers of 20, they do not tie up retailer cash flow compared with other products packed in drums of 50, it adds.

Ritmeester says panettellas are a must-stock purchase for all convenience stores. Supplies are available from the cigar company’s local territory managers.

This week, Ritmeester is giving away 10 presentation tins holding 40 cigars. The first 10 names drawn will each receive a tin of 40 Ritmeester cigars.

Win Panda stock

Children’s soft drink brand Panda is giving five readers of Independent Retail News the chance to win £50-worth of free Panda still juice drinks to kick-start their New Year profits.

Following a brand re-launch based on research among UK mothers, the new cream-coloured Panda packaging looks to “communicate the brand’s healthier positioning to its target audience of pragmatic mums with kids aged four to eight”, says brand manager Nina Uttley.

She says the new “contemporary” look and feel of the brand creates improved on-shelf stand-out, while the new logo and Panda character provide a fun element. “The brand is performing well and is currently experiencing 21.9% year-on-year value growth,” she adds.

The 250ml Panda still juice drinks – in blackcurrant and raspberry flavours – contain no added sugar and only natural colours and flavours.

Uttley says they are “perfect for healthier lunchbox options”.

The first five names drawn win £50-worth of product.


Kinder offer

Kinder, the £83m confectionery brand, is looking to boost Easter sales with the launch in March of “Kinder Surprise Storymakers”, a promotion that will encourage children and their parents to create a unique story online. The initiative is based on consumer research that shows 95% of mums believe it is important for their children to use their imagination on a regular basis.

The “Kinder Surprise Storymakers” promotion is designed to reinforce the brand’s “treat for the imagination” strapline by encouraging children and their parents to create an online story about their Kinder Surprise toy.

The promotion appears on all Kinder Surprise packaging from March to May and consumers who enter their stories online will be in with a chance of being one of 100 to win a personalised printed book every day. Each pack will communicate the message that consumers can enter in three easy steps via a bespoke Kinder microsite at www.storymakers.com.

Levi Boorer, customer development director, says: “Kinder Surprise experienced its best-ever Easter in 2014, attracting more buyers and reaching £16.4m value sales – up 119%. Storytime remains a special bonding time between parents and their children and by stimulating a child’s imagination further with ‘Kinder Surprise Storymakers’, we can not only give parents creative work from their children that they can proudly display but also give children a fun activity to take part in during the Easter period.”

He says Easter remains the number one seasonal confectionery occasion, worth £345m and growing by 14.5%. The Kinder seasonal range has contributed to this growth by more than doubling in sales during Easter 2014, with growth coming across every SKU within the seasonal portfolio.

Enter this week’s giveaway and you could share in the £500 prize pot. The first 10 names drawn will each receive £50-worth of Kinder products.