Bacardi, which claims to be the world’s most awarded rum, is giving five lucky retailers the chance to win £50-worth of Bacardi Gold Rum, Bacardi Superior Rum and limited edition Bacardi glassware ahead of the festive season, to capitalise on the natural uplift in spirit sales at this time of year.
Tapping into the golden rum sub-category, which is said to be driving growth in the off-trade rum market in the UK, Bacardi has introduced Bacardi Gold Rum with an ABV of 40%.
Bacardi Gold Rum is aged between one and two years in oak barrels to create a smooth character. Available in a 700ml bottle, the variant targets shoppers who are looking for more robust flavours. For at-home consumption, the company recommends the Bacardi Cuba Libre, which is made with rum, lime and cola.
The first five names drawn win £50-worth of Bacardi.
Win Quaker stock
PepsiCo is giving five readers of Independent Retail News the chance to win £50-worth of Quaker stock to celebrate the launch of the new Quaker Oat So Simple 99p price-marked pots and mini sachet boxes priced at £1.50. Both formats are available in Original and Golden Syrup flavours.
Quaker re-launched both formats as price-marked packs to help retailers maximise impulse purchases throughout the colder months.
Stephanie Gadd, assistant brand manager at PepsiCo, says: “Quaker’s pot and sachet portions offer quick and easy-to-prepare hot cereals for time-pressed consumers looking for a healthier start to the morning, making it important for retailers to make the most of this sales opportunity.”
The first five names drawn win the prize above.