Toilet tissue leader Andrex has kicked off a new brand and category strategy aimed at driving value back into the toilet tissue market.
The strategy will be brought to life through marketing and in-store activation. The programme sees Andrex aiming to prompt consumers to reconsider how they use the brand as part of their “intimate care routine”. The company is also looking to work closely with retailers to “create an improved aisle experience, reflect shoppers’ needs and bring to life the importance of intimate care”.
The campaign includes in-store, print media, digital partnerships, social media PR and direct marketing.
To help independent retailers make the most of their toilet tissue space, Andrex is offering four readers the chance to win two packs of 10 Andrex Classic White.
The first four names drawn win the prize outlined above.
KP Nuts offer
KP Nuts, the UK’s number one nuts brand, is aiming to help retailers attract value-conscious shoppers and grow their sales by launching a selection of £1 price-marked packs (PMPs) across its best-selling flavours.
The new PMPs cover the brand’s top four variants – Original, Dry Roasted, Spicy Chilli and Salt & Vinegar – and are available exclusively to convenience and independent retailers. They come in cases of 12 and will be supported by a “two for £11” case promotion in the wholesale trade.
Matt Collins, trading controller for convenience at KP, says: “Nuts for £1 are growing at an impressive 19% year on year in impulse and as the nuts market leader we’re offering our best-selling range at £1 to help drive continued growth.”
This week, KP Snacks is offering three independent retailers the chance to win a case of each of the four core flavours to trial in-store.
The first three names drawn win the prize outlined above.