[ wait for it! ]

Vimto Remix offer

Following the recent launch of Vimto’s Remix sub-brand, five independent retailers now have the chance to win £100-worth of the new flavour.

The new drink features a mixture of three fruits – Mango, Strawberry and Pineapple – combined with the Vimto “secret recipe” to create a combination of flavours in line with the brand’s stated aim of offering a range of “Seriously Mixed-Up Fruit” drinks.

Available as part of the Giveaway will be the Vimto Remix Still 500ml ready-to-drink (RTD), in both £1 price-marked and plain stock.

Vicky Marsden, senior brand manager at Vimto, says: “We’ve been really pleased with the feedback we’ve received since the new Remix range launched and the sales figures have been extremely encouraging. We knew from our research it would be well received by our target audience of parents and teenagers and it’s great to see it performs so well in the convenience sector.

“We’re delighted to offer five readers of Independent Retail News the opportunity to win £100-worth of Vimto Remix. While consumers are becoming familiar with the Remix range, many are still curious to try the new variant, which can only benefit our lucky winners further,” she adds. “The Vimto RTD range is outperforming the market, growing at 17% a year, so this is a great opportunity for retailers to benefit from the increased demand for still formats.”

Marsden adds: “We know shoppers who buy Vimto Original are likely to buy other flavours too, in order to satisfy their taste for variety. We’re confident the Remix range will provide the additional choice existing Vimto fans are looking for – and entice new consumers to try the brand.

“The upcoming summer months will be a key period for our RTD range, due to the increased likelihood of time outdoors, impromptu picnics and road trips. Our new Remix flavour, with its combination of fruits typically associated with summer, lends itself perfectly to the season, so we are certain a chilled Remix will prove popular for parents and teenagers on-the-go.”

The full range also includes a 500ml fizzy £1 price-marked format, as well as a 330ml can with a 55p price-mark and a plain pack option.

The first five names drawn win £100-worth of product each.

Diamond White offer

Drinks brand Diamond cider is giving readers the chance to win £250-worth of its Diamond White triple-filtered premium cider to celebrate the launch of the new 500ml can price-marked at £1.25.

Diamond White claims to be a leading cider line within symbol and independent convenience retailers, with IRI data showing it is the sixth-largest canned cider brand in this sector. Diamond White is said to appeal to current consumer trends, as it offers a lower calorie-count and sugar content than many other ciders. Other pack formats available include a two-litre PET price-marked at £3.50 and a plain 500ml can. The Diamond cider brand has recently been extended with Diamond Black, a dry amber cider.

The first five names drawn win £50-worth of product each.

Reader offer

Win some football goodies with Coca-Cola Enterprises

To mark the start of this summer’s football fever, Coca-Cola Enterprises is giving one lucky reader the chance to score for their team

Coca-Cola Enterprises (CCE) is kicking off a summer of sporting events by offering one reader the chance to win a new kit for their local adult team and refreshments for one of their matches.

Donna Pisani, external communications manager at CCE, says: “People are already getting into the sporting spirit following an exciting Six Nations tournament in March, and so now is a great time for retailers to start building a sense of occasion around events like UEFA Euro 2016.

“That’s why we’re giving away an adult football strip, to help retailers get excited about the tournament before it kicks off in June, and to encourage them to start thinking about ways to maximise footfall over what’s set to be a busy few months.

“Not only are we giving away a brand new kit, we’ll also provide refreshment drinks for one of the team’s matches, to keep them hydrated,” adds Pisani.

Official sponsor

This Reader Offer comes as Coca-Cola announces its official sponsorship of UEFA Euro 2016.

As part of the sponsorship, CCE aims to help retailers build excitement ahead of the tournament with an on-pack promotion offering football fans the chance to attend the most keenly anticipated matches.

The partnership sees a “Win Tickets” promotion appear on 90 million packs of Coca-Cola, Coca-Cola Zero and Diet Coke, including 500ml, 1.25-litre and 1.75-litre PET bottles and 330ml can multi-packs. No less than 504 winners will receive four tickets each – 2,016 in total – plus £400 to help cover the costs of travel and accommodation.

Every promotional pack features a 10-digit code and fans can enter to win tickets for specific matches on different days, ensuring they are in the running for the games they are most interested in watching. Lucky winners will be selected in daily prize draws taking place until 30 May.

Among the prizes on offer are tickets to see matches involving home nations England, Wales and Northern Ireland as well as the Republic of Ireland, and a selection of other high-profile matches, including the quarter-finals.

The “Win Tickets” promotion is being supported by a wide-reaching marketing campaign, including television commercials, digital out-of-home advertising at transport hubs, and digital and social activation specifying which matches are being drawn on each day of the promotion.

Retailers will also be supported with point-of-sale materials to help incentivise consumers to take advantage of the opportunity to win tickets.

“With England, Wales, Northern Ireland and the Republic of Ireland all taking part in UEFA Euro 2016, this is one of the most keenly awaited football events in memory, and the promotion is a great opportunity for retailers to increase their sales as excitement builds.

“With tickets for the biggest matches understandably in high demand, retailers should look to stock promotional packs as football fans try to secure their place at the biggest football event of the year,” Pisani adds.

How to enter

The first name drawn will win adult football kit worth £1,750 and £250-worth of CCE product.

Terms and conditions

This competition is only open to readers of Independent Retail News. Only one entry per store is permitted. Entries received after the closing date will not be considered. The winner will receive adult football kit worth £1,750 and £250-worth of Coca-Cola Enterprises’ products. The prize is not transferrable and the judges’ decision is final.

Time Out offer

The latest innovation from Cadbury is Time Out Wafer, a new single-finger bar featuring three layers of chocolate sandwiched between sheets of wafer. With 111 calories per bar, Cadbury says it constitutes a “permissible snack to complement any tea break”. Cadbury Time Out Wafer is priced at 35p and is also available in a PMP.

The countlines come packaged in a case that converts into a counter unit. Point-of-sale materials, including free-standing display units, gutter trays and dump bins, are available.

To maximise sales, Cadbury says retailers should make the most of the tea-break opportunity, use manufacturer POS to help encourage impulse sales and capitalise on the benefits of PMPs.

This week, Mondelēz International is giving away one case of Cadbury Time Out Wafer (40×21.2g) to 18 lucky readers.

The first 17 names drawn will win a case of Cadbury Time Out Wafer.