To celebrate Toffifee returning to our TV screens this month, brand owner Storck is offering 10 readers of Independent Retail News the chance to win £50-worth of Toffifee stock.
The brand is said to have grown by 65% in the last year and is bought by one in 14 households. The family-oriented TV campaign, which launched nationally last September, has been seen by 45 million consumers and this is said to have driven a 54% increase in rate-of-sale.
Toffifee attracted one million new customers in 2014 and aims to cater for family sharing occasions with the Toffifee 400g pack as well as casual treating with the 100g pack, which the manufacturer says retains its relevance throughout the Easter season.
Storck recommends retailers stock a range of the best-selling confectionery products, including Toffifee 100g, to maximise sales in-store. According to Storck, Toffifee 100g pack is now the seventh best-selling SKU in the casual boxed sector.
The first 10 names drawn win £50-worth of Toffifee.
Mondelēz International is aiming to help independent retailers drive chocolate bag sales with the introduction of three permanent lines
Leading UK chocolate manufacturer Mondelēz International is rolling out new 80g price-marked packs (PMPs) of its two best-selling bite-size products and making one of its Christmas SKUs available all year round.
Cadbury Dairy Milk Giant Buttons and Bitsa Wispa are now available in 80g £1 PMPs, while Terry’s Chocolate Orange Milk Chocolate Minis will be available throughout the year.
With the total chocolate bags category growing at 4.6% and the average convenience store selling more than £200-worth of bags each week, these launches are designed to help retailers get even more out of their bagged confectionery range.
Declan Duggan, brand manager for bite-size at Mondelēz International, says: “Recent research has shown shoppers are looking for clear and transparent pricing information to help make their hunt for value easier, with PMPs providing one possible solution. We believe the launch of the two new 80g PMP packs will help increase consumer confidence and drive impulse purchasing.
“We also hope to attract new consumers to the format with Terry’s Chocolate Orange Minis. More than 40% of volume of Terry’s Chocolate Orange ball is actually sold outside of Christmas. With no current orange-flavoured offering within the category, this will be another way for customers to enjoy Terry’s Chocolate Orange and may inspire new occasions for sharing.”
To help independent retailers boost sales of chocolate sharing bags, Mondelēz International is giving away a case of each of the three new products – Cadbury Dairy Milk Giant Buttons 80g PMP bags (12x80g), Bitsa Wispa 80g PMP bags (12x80g) and Terry’s Chocolate Milk Chocolate Minis (10x125g) – to 50 lucky readers.
The first 50 names drawn will receive one case of each of the new products.
Reader Offer - T&Cs
No purchase necessary. Opening date for application is 6 March 2015 and applications close on 6 April 2015. Open to UK retailers aged 18+ only, excluding employees and their immediate families of Mondelēz International, their agents or anyone associated with this promotion. There is a case of each new product – Cadbury Dairy Milk Giant Buttons 80g PMP (12 bags per case), Cadbury Bitsa Wispa 80g PMP (12 bags per case) and Terry’s Chocolate Orange Milk Chocolate Minis (10 bags per case) – to be given away to 50 applicants drawn at random from all entrants following the closing date. Mondelēz International will deliver the product to the winner by post within two weeks of the closing date. One application per business address. Information on how to enter forms part of these terms and conditions. The promoter may publish the winners’ names and store information and must hold these on file to ensure they are available on request. The promoter will only use the personal details supplied for the administration of the promotion and for no other purpose, unless we have your consent. The promoter may disclose entrants’ personal information to its contractors and agents to assist in conducting this competition or communicating with entrants. Participation in this promotion constitutes acceptance of these conditions of entry. There is no cash or other alternative offered in whole or part. The promoter reserves the right to offer alternative prizes of equal or greater value. The promoter is not responsible for any loss in connection with this promotion or use of the prize. Promoter: Mondelēz Europe Services GmbH – UK Branch, Cadbury House, Uxbridge Business Park, Sanderson Road, Uxbridge, UB8 1DH. Email: firstname.lastname@example.org Tel: 0870 600 0699.