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Diamond Black offer

Following the introduction of Diamond Black, a premium, dry amber cider, brand owner Brookfield Drinks is offering five readers of Independent Retail News the chance to win £50-worth of product each.

Diamond Black has been introduced under the Diamond Cider brand, alongside Diamond White, the sixth-largest canned cider brand for symbol and independent convenience retailers and a “recommended choice” for every retailer’s cider range.

Cider is the drink of choice for many, especially in the summer, as shoppers look for flavoursome and refreshing products to be enjoyed chilled or over-ice. Diamond Black is said to be a high-quality canned cider, available in a 500ml pack format. Diamond Black provides independent retailers with a “great sales opportunity”, as the interest in, and popularity of, premium cider increases.

The first five names drawn win £50-worth of product each.

Malibu offer

To celebrate the introduction of Malibu Pineapple & Coconut Rum in the UK, brand owner Pernod Ricard UK is offering five readers of Independent Retail News the chance to win a case (6x700ml bottles) of the new product.

Following “great success” in the USA, Malibu is bringing to the UK Malibu Pineapple – a blend of tropical pineapple with coconut rum.

Available now, Malibu Pineapple aims to capitalise on the continued trend for flavoured spirits – the biggest flavoured sector in the alcohol market.

Malibu Pineapple is available in a 700ml bottle and carries a retail price of £14.99.

The first five names drawn will receive 6x700ml bottles of the new product each.

Burton’s offer

Burton’s Biscuit Company is celebrating the launch of Fish ‘n’ Chips Red Sauce and Brown Sauce by giving five retailers the chance to win £50-worth of the new snacks for their store.

Both variants are available in 40g grab-bags retailing at 59p and 5x25g multi-bag formats retailing at £1.39, continuing the “brand tradition of classic flavours from the chip shop”.

Consumers have the chance to vote for their favourite on Facebook, with the winner going on to become a permanent listing from July this year.

“Flavour is a key driver to purchase for Fish ‘n’ Chips, with the brand driving 23% of savoury biscuit growth,” says David Costello, head of category and shopper management at Burton’s Biscuit Company.

The first five names drawn win £50-worth of product each.

Walker’s Nonsuch offer

Family toffee-maker Walker’s Nonsuch is giving away four mixed cases of 150g bags to include new Mint Toffees, Milk Chocolate Éclairs, Nutty Brazil and Assorted Toffees.

Walker’s has been making premium toffee since 1894, using “just good ingredients”, such as whole milk and butter, and no artificial colours, preservatives or hydrogenated vegetable oils.

The company objective is to make quality toffee at affordable prices.

The complete range includes 100g and 50g bars, twist-wrapped toffees in 2.5kg bulk bags in 12 varieties for pick and mix, and gifts, including hammer packs.

The first four names drawn win four mixed cases of toffees.