[ wait for it! ]

Levi Roots reader offer

This is your chance to win a year’s-worth of stock and an exclusive VIP sampling day hosted by Levi Roots, the ‘dragon-slayer’ himself.

The king of Caribbean cookery, retail entrepreneur and self-professed ‘dragon-slayer’ from TV’s Dragons’ Den, will personally deliver the first batch of product to the winning retailer with his team, who will be on hand to provide essential soft drinks merchandising advice.

The prize will also include local promotional support before and after the sampling day with Levi Roots’ special attendance sure to help drum up the crowds and boost the profile of your store.

The first name drawn wins the sampling day and the next five names drawn will receive £100-worth of free Levi Roots soft drinks merchandise. All entries must be received by 30 April 2015 and usual competition rules apply. Good luck!

Green Giant promo

Green Giant, which claims to be the nation’s leading sweetcorn brand, is aiming to improve its frequency of purchase with a fresh new pack design, which is now available across the entire Green Giant range.

With a more prominent Green Giant logo, better emphasis of the product’s key benefits – “one of five a day” and “Steam-locked goodness” – as well as stronger and greater clarity of the variant, the new-look packaging is meant to deliver better stand-out on shelf for an easier consumer shop.

This week, Green Giant is offering five readers of Independent Retail News the chance to each win six cases of Green Giant Sweetcorn (198g) to trial in-store.

The first five names drawn will each receive six cases of 198g Green Giant Sweetcorn.

Lynx offer

Lynx, which claims to be the UK’s number one male grooming brand, has launched a new range, Lynx Black.

Available now, Lynx Black is designed to capitalise on consumer demand for more “understated products with sophisticated fragrances,” says brand manager Mark Aschmann.

Developed for brand owner Unilever by fragrance expert Ann Gottlieb, Lynx Black delivers a “subtle fragrance with a modern, masculine scent”.

“We expect the new variant to be popular with our loyal customers as well as attracting new users. This will encourage consumers to trade up.”

This week, five readers of Independent Retail News have the chance of winning £50-worth of stock each. The first five names drawn win £50-worth of product each.

Cola giveaway

AG Barr is offering three readers of Independent Retail News the chance to each win eight cases of Barr Xtra Cola, a product that allows retailers to make the most of the fast-growing low-calorie cola market.

“Barr is the UK’s fastest-growing low-calorie cola range and Barr Xtra Cola has been driving footfall to the soft drinks fixture since it launched last year,” says Adrian Troy, head of marketing at AG Barr.

“Barr Xtra Cola delivers a full-on cola taste with no sugar and, in independent research, it outperformed the competition on overall taste. Barr Xtra Cola is set to drive incremental profits in the category.”

The first three names drawn will win eight cases of cola.

Haribo offer

Haribo is inviting consumers to taste the new Little Jelly Men in limited edition Super Mix and vote for their favourite flavour online.

For a limited time only, the Little Jelly Men found in Super Mix, one of Haribo’s top-selling products, will appear in new Cola, Cherry, Blueberry and Melon flavours.

Consumers are being introduced to the four flavours through an on-pack sticker – a silver glitter ball that also directs them to vote for their favourite flavour online, with chances to win a selection of prizes.

To celebrate, Haribo is offering five readers three cases each of these special packs of Super Mix. Each case contains 12x160g bags.

The first five names drawn win three cases of Haribo each.