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Fisherman’s Friend offer

Medicated confectionery brand Fisherman’s Friend is expecting strong growth in the 2014-15 winter season, following a 12-month period that saw its Original Extra Strong lozenges climb into a top 10 slot within the category and value sales of its Blackcurrant variant soar by 26% in impulse outlets.

Specifically for the independent trade, and returning for winter 2014, the brand is offering flash-marked promotional packs through all leading cash and carries. The deal is “24 for 22” across Original Extra Strong, Aniseed and Cherry flavours and “24 for 18” for Blackcurrant, said to be a headline flavour for the 2014-15 winter season.

The brand’s visibility is being bolstered this winter with a new round of TV sponsorship on the Discovery Network, as well as digital advertising on Xbox, Unruly and Sky Go and an integrated marketing campaign comprising social media, PR and sampling.

The first 10 names drawn win three boxes of Fisherman’s Friend each.

WKD Vegas offer

WKD has lined up an exclusive deal for off-licensees – the chance to be one of the first independent retailers to stock WKD Vegas, the new 2015 limited edition being launched in January by Britain’s biggest-selling RTD brand.

With this year’s limited edition, WKD Brazilian, having clocked up nearly £1.5m-worth of sales, WKD Vegas looks set to set tills ringing with the new range addition that takes its cue from the famous Las Vegas Strip.

Five lucky readers will each receive two cases of WKD Vegas plus two cases of the top-selling WKD Blue variant. Each case contains 6x700ml bottles, and a Vegas-themed in-store POS kit will also be included in the prize.

The first five names drawn win the prize outlined above.