[ wait for it! ]

AG Barr offer

AG Barr is offering three independent retailers the chance to win eight cases each of Barr Tropicoola, a limited edition, tropical drink developed especially for the summer.

The new variant is designed to boost demand for the Barr range, which is currently growing at 14% a year. According to Adrian Troy, the firm’s head of marketing, Barr’s core shoppers trust the range to deliver fun, innovative variants at great value – and Barr Tropicoola will be no exception.

“This latest addition to the range has performed exceptionally well in taste tests, with 93% of consumers saying Barr Tropicoola offers something new and different and two out of three shoppers saying they would buy it.”

The first three names drawn will each win eight cases of Barr Tropicoola cans, price-marked at 39p.

Bic UK giveaway

This week, Bic UK is giving two independent retailers the chance to win three trays of Bic Pocket Lighters plus a lighter tower display.

Bic claims to be the number one branded pocket lighter worldwide, selling more than six million lighters each day. All Bic lighters are colourful, easy to handle and undergo 50 safety checks, making them the reliable choice for any smoker, says trade marketing manager Annika Franklin.

She says 50% of lighter purchases are made on impulse, and therefore visibility in-store is key. “When Bic is seen, Bic is sold,” she adds.

The prize on offer comprises a tray of 50xJ26 Maxi Flint, a tray of 50xJ25 Mini Flint and a tray of 50xJ39 Minitronic lighters.

The first two names drawn will win the prize outlined above.

Maoam offer

Maoam has added a sour bite to its flagship product, Stripes – creating Maoam Sour Stripes. This latest product from what is claimed to be the fastest-growing fruity chew brand aims to capitalise on two key trends within sugar confectionery – chews and sour.

Available in a range of pack formats, Maoam Sour Stripes contains individually wrapped Sour Apple, Sour Cherry, Sour Rhubarb & Strawberry and Sour Peach flavoured chews.

To celebrate the move, Maoam is giving away the full sweet and sour Stripes range. Seven winners will receive a case of Maoam Stripes and Maoam Sour Stripes – each case containing 12x180g bags price-marked at £1.

The first seven names drawn win the prize outlined above.

McCoy’s offer

McCoy’s, the UK’s number one ridged crisp, has unveiled a modern redesign across its entire range. The new look is designed to appeal to younger male consumers and to give better shelf stand-out in order to boost sales of the crisp brand.

Worth £108m at retail sales value, McCoy’s claims to be the fourth-biggest brand in the category and is growing year on year.

The contemporary new look marks the brand’s first identity change in 15 years – making it at the same time one of the biggest pieces of activity this year for brand owner KP Snacks.

To support the makeover, McCoy’s is giving three lucky readers the chance to win three cases of each flavour – Cheddar & Onion, Flame Grilled Steak and Salt & Malt Vinegar.

The first three names drawn will each receive three cases of the three McCoy’s lines.