Many thanks to David Beckham for bringing out his own fish range, after my own list of possible music-related food products.
But will the media-savvy footballer’s foray in to the frozen fish sector (there’s a sentence I never thought I’d write again) actually mean that kids eat healthier food?
Yes, at first kids who look up to the ex-England captain may well eat the product because of the immediate hype.
However, I struggle to believe that these same youngsters will still be chewing on the Beckham sea range after a year or even six months, once the latest branded goods hit the shelves. New heroes, new ideas.
Retailers will probably disagree. Any kind of sales lift – especially in the current climate – is welcome news. As one commenter on this site (Dan the Omega Man) says “no matter what his reason is for selling the product”, it should gain valuable attention.
I reckon it’s best to sit on the fence with this one, then. And one thing Beckham will probably bring at least, so thanks again David, is more website hits.
