Is someone at Sainsbury’s telling porkies?

7 July 2008

I think I may have discovered the real reason for Sainsbury’s shutting down its wine website at the end of this month.


A careful analysis of the URL sainsburyswine.co.uk reveals it could be misread as “Sainsbury swine”.

Perhaps it was dreamt up by the same people who (supposedly) designed Powergen’s Italian website, but let’s not dredge that one up again.

More double meaning domain names

Filed Under: Editor’s Blog Tagged With: online retailing, sainsbury's

Similar News Items

  1. Sainsbury’s joins with designer Matthew Williamson for Comic Relief

  2. Tesco loses market share as Asda soars, says analyst

  3. Co-op appoints Steve Murrells to head up food business

  4. Sainsbury’s improves checkout uptime for customers with innovative NCR managed services

  5. Sainsbury’s reports ‘record-breaking Christmas’

  6. Supermarket representatives recognised in New Year Honours list

  7. The Bramley Campaign searches for ‘the ideal dish’ to celebrate the Queen’s Diamond Jubilee

  8. Sainsbury’s to connect with BT’s next generation broadband by 2012

  9. Gin tipped to be the drink of choice this Christmas, says Sainsbury’s

  10. Shoppers ‘to save £66m’ with their Sainsbury’s Nectar Cards this Christmas

Comment on this story:

*

Your comment:

Please type the characters shown below:

TalkingRetail.com, Metropolis Business Publishing, 6th Floor Davis House, 2 Robert Street, Croydon, CR0 1QQ
TalkingRetail.com and Independent Retail News are published by Metropolis International Group Ltd, 140 Wales Farm Road, London, W3 6UG.
Registered in England no. 2916515

v3.0