Princes, the UK’s number one ambient fish brand, is investing in the £319m ambient tuna market by launching a tuna in tomato sauce product and a range of tuna deli-inspired sandwich fillers to drive value and growth into the sector.
Product News
Lynx launches Vevo partnership
13 May 2013
Lynx has announced its second year partnership with Vevo, the world’s leading all-premium music video and entertainment platform, in a six-figure ad deal.
Britvic launches Lipton Ice Tea sampling campaign
13 May 2013
Leading soft drinks manufacturer, Britvic Soft Drinks, is set to revolutionise refreshment with the largest ever sampling campaign for Lipton Ice Tea.
Oasis adds new Mango Medley flavour to range
10 May 2013
Oasis is responding to consumer demand for tropical flavours with its new flavour launch. Mango Medley has been developed following extensive research and consumer feedback, especially among the core target audience of 16-24 year olds.
Post-it Brand 3M launches Back-to-School range
10 May 2013
With the average UK household spending £35.84 on stationery during the back to school period, the summer months are a high priority for the market.
Belvedere Vodka wins four gold medals in the International Spirits Challenge 2013 and thefiftybest.com vodka awards
10 May 2013
Belvedere Vodka continues to win accolades from the most authoritative, respected and influential spirits competitions in the world, receiving double gold for Belvedere Vodka and Black Raspberry in the prestigious 2013 International Spirits Challenge Tasting Awards and double gold in TheFiftyBest.com ‘Best Vodka’ category.
New Japanese craft beer portfolio unveiled
10 May 2013
Japanese whisky specialist, Number One Drinks Company, is delighted to announce exclusive agreements with a selection of critically-acclaimed craft brewers; with immediate effect beers from Baird, Brimmer and Minoh are to be imported.
Persil to launch dishwasher tablets range
10 May 2013
Persil, the No.1 laundry brand from Unilever UK, is moving into the auto dish wash category for the first time with the launch of New Persil PowerPro.
Mariani Foods announced as Selfridges exclusive supplier of bespoke range of beef jerky
10 May 2013
Mariani Foods, the leading producer of premium beef jerky, has secured a deal with prestigious department store Selfridges to supply its London, Birmingham and Manchester stores with a bespoke range of its beef jerky for their Food Hall delicatessen counters.
New Funkin campaign to promote cocktail awareness
10 May 2013
Cocktail expert Funkin is investing over £500,000 this summer in an integrated consumer campaign to grow cocktail awareness and the at-home cocktail opportunity.
