This month, Weight Watchers is extending its range of Bakery products with the launch of new Weight Watchers Soft Crumpets, baked by Warburtons.
Product News
Exotic juice drink brand Rubicon invests £2m in brand activity
Rubicon, the UK’s number one exotic juice drink brand, has led the way in the creation of a new exotic drinks category which has grown by an impressive 40% over the past two years.
McEwan’s Red to debut on TV screens during football finals weekend
McEwan’s Red, launched into the trade this month, will debut on TV screens during one of this year’s most anticipated weekends for televised sport.
Imperial Tobacco launches new trade website
Providing industry news, up to date category information and a forum focus are just some of the key components retailers can now take advantage of when they visit Imperial Tobacco UK’s re-vamped, re-launched, trade website.
Premier Foods unveils OXO Shake & Flavour range of seasonings
Premier Foods continues to build investment in Ambient Grocery, leveraging the OXO brand to bring a touch of magic to the Stocks category, driving growth through the launch the new OXO Shake & Flavour range of seasonings.
Robinsons Fruit Shoot launches ‘Get Their Skills On’ campaign
Britvic Soft Drinks is launching a new marketing campaign for kids drink brand Robinsons Fruit Shoot, which gives kids the freedom to get stuck in, have a go at new activities and increase their skill-base.
Butterkist unveils new range of savoury popcorn
Butterkist, the number one popcorn brand, has extended its portfolio to offer a new range of savoury flavoured popcorn.
Cadbury Dairy Milk unveils Marvellous Creations TV campaign
Cadbury Dairy Milk, the nation’s favourite confectionery brand, will be hitting the small screen this May with the launch of the new Cadbury Dairy Milk Marvellous Creations TV campaign.
RH Amar launches price-marked packs for convenience retailers
Fine food distributor RH Amar has teamed up with brand partners Sacla’, Nando’s and Pizza Express to launch price marked packs into wholesalers and convenience retailers.
Comfort joins forces with Yahoo! to launch The Comfort Challenge
Comfort, the UK’s No.1 clothes enhancer from Unilever UK, is partnering up with web search engine, Yahoo! to launch The Comfort Challenge.

