Packaging developments in the wine trade have been accelerated with pouch packs for South African wine brand Arniston Bay on sale from the middle of last month (August), the same time as Sainsbury’s started a test on PET wine bottles.Products
Wine trade shaken up by pouches and PET
28 August 2007
Packaging developments in the wine trade have been accelerated with pouch packs for South African wine brand Arniston Bay on sale from the middle of last month (August), the same time as Sainsbury’s started a test on PET wine bottles.Rizla: Smoothly does it
28 August 2007
Imperial Tobacco has further strengthened the UK’s leading range of rolling papers with the launch of Rizla Smooth.Evian will relaunch Detox campaign at start of 2008
28 August 2007
Evian, the UK’s number one bottled water brand from Danone Waters, is set to Detox the nation once again.Kinder Bueno’s sales to hot up with a further £5m campaign
28 August 2007
Ferrero is to invest a further £5m behind their top ten countline brand Bueno this September, following the success of their ‘A little bit of what you fancy’ campaign which resulted in impressive brand sales growth of 15.5% year to date.Bavaria Malt campaign drives anti drink-driving message
28 August 2007
A new TV advertising campaign from Dutch brewer, Bavaria, aims to raise the profile of its non alcohol beer, Bavaria Malt, while highlighting an anti drink-driving message.
MangaJo makes waves with international exports
28 August 2007
As the export market for soft drinks continues to grow, tea and super fruits specialist, Mangajo, has embraced the opportunity and is making strides into the market with its combination of refreshing healthy drinks and premium, stylish packaging.Kellogg’s launches cereal based snacks in Woolworths’ stores
28 August 2007
Kellogg’s has launched a range of cereal based snacks in 500 Woolworths’ stores to offer shoppers alternatives to confectionary and boost its snack sales.
Mr Bagels: a rising success
28 August 2007
Mr Bagels and the Food Doctor go from strength to strength as bagel sales increase by 24.5%Lockets has an even bigger soothing centre
28 August 2007
Lockets, the £14 million brand, which includes the leading licensed medicated confectionery line – Lockets Honey and Lemon – now has a 33% bigger liquid centre. An innovation customers will find difficult to miss as the Lockets packs will carry a new flash to highlight the “bigger” message and the news will be central to a £1m+ (MMS equivalent) consumer advertising campaign, running this winter.
Ginsters launches new range for autumn
24 August 2007
Ginsters, the UK’s leading savoury pastry brand is launching a range of premium quality family size pies.
