Maxxium UK is launching a major new initiative, Courvoisier Cocktails on a Grand Scale this summer, as it continues its longstanding campaign to promote the mixability of cognac.
Products
Accolade Wines unveils new ‘Ready to Serve’ range
2 May 2012
Accolade Wines is unveiling a new Ready to Serve (RTS) range with the launch of four new innovative drinks from the Hardys, Banrock Station and Stone’s brand stables.
Starburst set for multi-million pound re-launch
2 May 2012
Starburst is set to unleash its playful side with a multi-million pound brand re-launch, which challenges consumers to ‘let their Starburst out’. The activity, which kicks off this month, includes a range redesign, the introduction of a new sharing format and a limited edition pack tapping into the Queen’s Diamond Jubilee.
Britain develops a taste for the exotic
2 May 2012
Sales of tropical fruit juices are soaring in the UK as adventurous Britons develop a taste for more exotic drinks.
Britvic launches a new Transform Your Patch online video
2 May 2012
Britvic has launched a new Transform Your Patch online video to promote the celebrity ambassador challenge. The video showcases the campaign’s celebrity ambassadors – Robbie, Emma, Fazer and Denise – drumming up public support and encouraging people to vote for their favourite outdoor projects in their region. Make sure you check it out at www.transformyourpatch.com.
New ad campaign for Strongbow
30 April 2012
Strongbow, the UK’s biggest selling cider, is set to unveil a new multi-million pound advertising campaign which extols the brand as a reward for “men who get the job done.” The campaign will launch with a 60-second TV execution entitled ‘Push It’, which airs nationally on 30 April.
New York Bakery launch new range of premium muffins
30 April 2012
New York Bakery Co, the UK’s leading producer of authentic bagels, are expanding the brand by launching a new range of premium muffins bringing another taste of New York to the UK.
Life water secures national listing at Waitrose
30 April 2012
Ethical British bottled water company, Life water, has landed a deal to supply its limited edition bottles to Waitrose as part of the Queen’s Diamond Jubilee celebrations.
New Covent Garden welcomes Mediterranean ‘Soup of the Month’
30 April 2012
Leading soup brand New Covent Garden is hoping to bring an early taste of summer to consumers with its ‘Taste of the Mediterranean’ Soup of the Month.
Happy Monkey targets £4m year
30 April 2012
Kid’s smoothie maker, Happy Monkey, is on course to meet its ambitious target of hitting sales of four million pounds at retail this year, say bosses Greg Boyle and Wayne Hitchman, as the brand achieves wider retail distribution.
