McEwan’s Red, launched into the trade this month, will debut on TV screens during one of this year’s most anticipated weekends for televised sport.
Providing industry news, up to date category information and a forum focus are just some of the key components retailers can now take advantage of when they visit Imperial Tobacco UK’s re-vamped, re-launched, trade website.
Premier Foods continues to build investment in Ambient Grocery, leveraging the OXO brand to bring a touch of magic to the Stocks category, driving growth through the launch the new OXO Shake & Flavour range of seasonings.
Britvic Soft Drinks is launching a new marketing campaign for kids drink brand Robinsons Fruit Shoot, which gives kids the freedom to get stuck in, have a go at new activities and increase their skill-base.
Butterkist, the number one popcorn brand, has extended its portfolio to offer a new range of savoury flavoured popcorn.
Cadbury Dairy Milk, the nation’s favourite confectionery brand, will be hitting the small screen this May with the launch of the new Cadbury Dairy Milk Marvellous Creations TV campaign.
Fine food distributor RH Amar has teamed up with brand partners Sacla’, Nando’s and Pizza Express to launch price marked packs into wholesalers and convenience retailers.
Comfort, the UK’s No.1 clothes enhancer from Unilever UK, is partnering up with web search engine, Yahoo! to launch The Comfort Challenge.
Princes, the UK’s number one ambient fish brand, is investing in the £319m ambient tuna market by launching a tuna in tomato sauce product and a range of tuna deli-inspired sandwich fillers to drive value and growth into the sector.
Lynx has announced its second year partnership with Vevo, the world’s leading all-premium music video and entertainment platform, in a six-figure ad deal.