Global Brands are set to continue the expansion of their varied drinks portfolio with the launch of a pre mixed cocktail, Caipirinha (pronounced Ki-Pee-Ree-Nya) – the first ready-to-drink (RTD) of this kind with genuine heritage.Drinks News
Global Brands launches ready-to-drink Caipirinha
2 October 2007
Global Brands are set to continue the expansion of their varied drinks portfolio with the launch of a pre mixed cocktail, Caipirinha (pronounced Ki-Pee-Ree-Nya) – the first ready-to-drink (RTD) of this kind with genuine heritage.Robert Mondavi wines make UK advertising debut
27 September 2007
Leading wine group Constellation Europe has today unveiled a £3m marketing investment programme behind its iconic Californian wine brand Robert Mondavi.The Balvenie whisky in Christmas marketing drive
25 September 2007
The Balvenie is investing in a strong marketing campaign in the run up to Christmas as part of a programme to build brand awareness and underpin its premium Single Malt Scotch Whisky credentials.Grand Marnier 2007 Edition inspired by cocktail lounges
24 September 2007
The warmth and conviviality of the cocktail lounge is evoked in the latest Grand Marnier Limited Edition bottle, the fifth in the annual series first launched in 2003.New Black Tower and Kendermanns wines hit the market
21 September 2007
Family owned winery, Reh Kendermann, the leading exporter of German premium wines worldwide, has launched a new Black Tower Dornfelder Pinot Noir 2006 and its first vintage of Kendermanns Special Edition Dornfelder Pinot Noir 2006 vintage.Three Barrels rolls out XO 15 Years Old
21 September 2007
No 1 off trade brandy, Three Barrels, is extending its best selling portfolio of high quality, authentic French brandies with the introduction of a new XO 15 Years Old, created for special brandy occasions.Hall & Woodhouse launches two new seasonal beers
21 September 2007
Dorset brewer Hall & Woodhouse has launched two additional Badger bottled beers: Pumpkin Ale and Poacher’s Choice.Campo Viejo print advertising campaign returns
20 September 2007
Campo Viejo, the UK’s number one Rioja, is bringing back its eye-catching print advertising campaign which features the ‘Picasso-esque’ figure, nicknamed Pablo.
Kronenbourg runs “with food” sampling campaign
18 September 2007
S&N UK has participated in ‘with food’ consumer sampling of its Kronenbourg 1664 portfolio throughout Scotland as part of an off trade strategy that highlights and strengthens the brand’s positioning as a quality beer that is an ideal accompaniment to food.September launch for Nottage Hill Dessert Shiraz wine
17 September 2007
Constellation Europe is helping retailers develop the sales potential of the Dessert wine category, and celebrating the 40th anniversary of a classic Australian brand, with the launch of an innovative new style – Nottage Hill Dessert Shiraz – available to selected on trade and take home multiple retailers from September.
