Wines of Portugal is unveiling a brand new initiative designed to enthuse the UK wine trade about the quality and diversity of Portuguese wines.
Drinks News
Premium Lager and Dark Beer markets see growth in 2011
22 February 2012
The UK premium lagers and beers industries saw modest amounts of growth in the 5 years to 2011, according to the Key Note Market Report Update, Premium Lagers, Beers and Ciders, while the premium ciders market showed no movement in value over the 5-year period.
Highland Park shows passion for food with increased investment
22 February 2012
Highland Park single malt whisky, distributed by Maxxium UK, is increasing investment by 75% into brand activation around a new platform of food and gastronomy.
Havana Club launches Cuba competition
22 February 2012
Havana Club has launched a new on-pack promotion to the off-trade that reinforces the brand’s authentic Cuban heritage.
Diageo GB kick starts 2012 with marketing activity for Vanilla Smirnoff
22 February 2012
Diageo GB is investing in a heavyweight outdoor advertising campaign worth £1m to drive further awareness of Vanilla Smirnoff, the latest addition to the Smirnoff flavoured vodka portfolio.
Guinness is the official beer of The RBS Six Nations
22 February 2012
Guinness’s partnership with the RBS 6 nations represents a fantastic opportunity for licensees to increase footfall and drive incremental sales.
Southern Comfort launches new digital campaign
21 February 2012
Kicking off The New Year with a bang renowned spirit from Bacardi Brown-Forman brands, Southern Comfort, has launched a new digital campaign to raise brand awareness and drive consumer engagement.
Scotch Whisky Association (SWA) celebrates 100 years
21 February 2012
The Scotch Whisky Association (SWA) is celebrating its centenary this year. One of the highlights is set to be a major exhibition, Scotch Whisky: From Grain to Glass, in the Scottish Parliament.
Bibendum to distribute Dan Aykroyd’s Crystal Head Vodka in the UK
21 February 2012
Bibendum Wine Ltd is the new UK distributor for Crystal Head, a quadruple distilled, award winning vodka that is the brainchild of movie veteran Dan Aykroyd and artist John Alexander.
Broker’s London Dry Gin joins with Hi-Spirits
21 February 2012
Broker’s London Dry Gin and specialist distributor Hi-Spirits have agreed a UK partnership which sees Broker’s join Hi-Spirits’ expanding portfolio.
