A little bit of sunshine can raise flagging spirits, reports srcg director Scott Annan.
srcg wake-up: changing times, changing needs
2 March 2009
srcg wake-up: NPD for the sake of NPD
23 February 2009
Whilst everyone agrees that seeing new products on the shelves of our stores is interesting and sometimes even exciting there sometimes appears to be little in the way of overall product hierarchy planning, argues srcg senior client director Andrew Phipps.
srcg wake-up: Destroying the fear factor
16 February 2009
What does the global financial and economic meltdown mean for UK retailers? srcg managing director Neill Sherrell has some answers…
Customer retention in a recession
11 February 2009
Grocery retailers must look to spend their marketing budgets on helping to retain existing customers, writes the managing director of GI Insight Andy Wood
srcg wake-up: positive thinking can bring positive reward
10 February 2009
Director at srcg Scott Annan suggests that retailers will see more success if they focus on good old customer service values
srcg wake-up: the origin of the species
3 February 2009
Remembering the birth of Darwin 200 years ago, srcg senior client director Andrew Phipps looks at how retailers can create an improved shopping experience
How to use Word of Mouth marketing to drive shopper behaviour
27 January 2009
TNS head of brand and communications research Sue Burden looks at how retailers can use Word of Mouth marketing to influence how people shop
srcg wake-up: the year of the Ox
26 January 2009
srcg managing director Neill Sherrell gives retailers some hints to enable them to survive the recession, and believes some Ox-like traits could serve them well in this Chinese new year
Now is the time to raise your game
16 January 2009
Jonathan James, managing director of James Graven & Sons, urges all independent retailers to raise their game in 2009
srcg wake-up: what does the future hold for one small town?
12 January 2009
Andrew Phipps, srcg senior client director, examines how smaller rural locations are more susceptible to the financial changes taking place in the UK at present and how retailers there can help themselves
