Investing in promotional activity in the convenience store sector makes sense for brands and retailers, argues David Norbury, chief executive of REL Field Marketing
Measuring the effectiveness of promotions
19 May 2010
Retailers and manufacturers must get to grips with measurement of promotion success beyond pure sales data, says Danielle Pinnington, managing director at Shoppercentric.
Supermarkets need a unified approach to data
17 May 2010
Supermarket retailers need to make sure their online and offline offerings are aligned, argues Terry Hunter, managing director of 20:20 Technology.
Guiding the shopper along the right path
16 April 2010
Retailers need to stop running their store like a treasure hunt for the customer, argues Victoria Montgomery, director of TNS Retail & Shopper.
Quality is vital when it comes to loyalty cards
26 March 2010
“When it comes to customer insight, it’s not just how many customers you have on your database, but the depth of the data and what you do with it,” says Richard Higginbotham, head of marketing at Transactis, on the subject of supermarket loyalty schemes.
Asda’s discount vouchers: are they enough?
8 February 2010
Retailers must focus on long-term relationships, argues Stuart Evans, general manager of specialist loyalty marketing agency ICLP.
Shoplifting threat to retail’s bottom line
8 February 2010
Retailers need to understand the nature of shoplifting as we emerge from recession, argues Neil Matthews, vice president of North, Central and Eastern Europe for security specialist Checkpoint Systems.
Shopper behaviour as the UK exits recession
26 January 2010
Andy Wood, managing director of GI Insight, looks at consumer supermarket shopping behaviour during the recession and asks what its effect will be now the UK is exiting recession.
Tesco results reveal end of price war era
12 January 2010
Stock market veteran Paul Mumford, senior fund manager at Cavendish Asset Management, comments on Tesco’s trading figures, published today.
Marks & Spencer could be vulnerable to takeover
8 January 2010
Marks & Spencer’s “anaemic” performance could leave it open to a takeover, argues stock market veteran Paul Mumford, senior fund manager at Cavendish Asset Management.
