Danielle Pinnington, managing director at Shoppercentric, considers new research that challenges our stereotypes of older shoppers… As soon as we think of target markets in retail we start stereotyping. Judgments are made on the basis of purchasing, loyalty scheme databases, and even market research. And some of the biggest assumptions are made on the basis […]
Porridge suppliers are getting their teeth into ‘shopper understanding’, says John Nevens of customer, category management and shopper marketing specialist, Bridgethorne.
James Russell, commercial director of discount wholesaler Rowan, explains how the discounters are creeping up on the big four and what the major multiples need to do in order to regain their dominant position.
Cash, cards or contactless – Simon Black, chief executive of Sage Pay explains why your payments strategy must focus on customer convenience.
Big data is nothing new, yet retailers and brands across the modern world are still struggling to make sense of it and maximise its true potential, says Simon Bowker, UK country manager of Teradata eCircle.
The Co-op’s student discount initiative shows the value of insight when aiming for customer loyalty, says Lyndsay Peck, director of customer insight agency, Engage Research.
Matthew Long, commercial director, Saatchi and Saatchi X evaluates the importance of saying “Thank you” in the realms of multi-channel “bricks and clicks” shopping and how retailers need to act smarter when it comes to utilising the data they collect on their customers’ shopping habits.
The humble online delivery man could become the last great beacon of customer service as the online world becomes increasingly cut-throat for retailers, writes Emily Brouder, sales & marketing manager at name badge supplier Big.co.uk.
The days of different categories of shopper – the bargain hunters or quality crusaders for example – pacing the aisles in their store of choice are over.
Over £1.5bn worth of coupons were redeemed in the UK last year. What does this take-off in coupons mean for independent retailers and how will they be affected by future developments?