Stress. A word synonymous with Christmas, especially Christmas shopping. Whether it’s the big grocery shop or trying to find presents that match the kids’ letters to santa, stress is always high, says Wendy Lanchin, planning and strategy director at The Marketing Store.
Blogs
Retail research: the power of observation
16 November 2009
Everyone wants to influence shoppers in-store these days, but this is becoming increasingly difficult to achieve, writes Philly Desai, director, Turnstone Research and Consultancy.
The power of food brands
11 November 2009
Marks & Spencer’s decision to sell household brands is a natural retail development, says Dr Stuart Roper, retail marketing expert, Manchester Business School.
Buy Ork and save the planet
27 October 2009
The beef about beef finally made the front page of The Times today.Lord Stern of Brentford, author of the ‘2006 Stern Review on Tackling Climate Change’ is encouraging us all to think vegetarian.
One Step Beyond: Outsourcing 2.0 for retail
10 August 2009
Retailers need to adopt a new approach to outsourcing, argues Bhuwan Agrawal, head of retail, UK and Ireland, Tata Consultancy Services.
Price promotions may be missing the mark
31 July 2009
The current flurry of activity around discount and price promotions may be wasting a considerable proportion of its potential, argues Andy Wood, managing director of GI Insight.
Mid-caps: break out of the pack to drive sales
8 July 2009
Herb Sorensen, global scientific director at TNS Retail and Shopper takes a fresh look at the impact of exhibiting product on aisle end-caps compared with merchandising elsewhere in store.
Police need to act to curb retail violence
3 July 2009
The results of our annual Retail Violence Survey contain some encouraging news for independent retailers.
Shopper decision making: the facts
23 June 2009
The time has come for the in-store community to stop parroting simplistic and arbitrary figures devised to justify the point-of-sale industry and take a look at the facts about shopper decision making, argues Siemon Scamell-Katz, founder of TNS Magasin.
Despite recession, retailers can be optimistic
3 June 2009
It has been a rocky 18 months, characterised by a decimated high street and a crumbling pound. But as 2009 marches on, brands and retailers can learn much from the British public’s response to last year’s alarming trends, says Richard Bussy, Consultant, TNS.
