Waitrose has announced the busiest New Year trading period in its history, with total sales (excluding fuel) 8.8% higher than last year and like-for-like sales 5.4% higher over the final 12 days of trade leading up to the New Year.
Waitrose says it is the first time that its sales have hit the £300m milestone for this 12 day period. The strong finish to the year follows a record performance in the extended Christmas trading period, after Waitrose announced last week that sales for the period Sunday 4 November to Monday 24 December (excluding fuel) were up 7.7% and like-for-like sales up 4.3%, representing the retailer’s biggest Christmas on record.
Waitrose managing director Mark Price said: “Our sales for the festive period as a whole have been record-breaking but the 12 trading days leading up to New Year’s Eve were exceptional as customers got ready for family entertaining and parties. The combination of our inspiring celebratory food and drink together with great value and offers proved to be a winning combination.”