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UK beer and wine sectors set for £1.4bn summer sales boost, reveals new research

25 May
03:48 2012

British drinkers are set to knock back around 330 million more pints of beer and more than 67 million more litres of wine if the sun shines over the summer.

New findings from Opinium Research show nearly three in 10 Brits (27%) drink more alcohol when the weather gets warmer and 40% of UK adults tend to drink at special occasions, such as weddings, which are held more often in the summer
With a weekend of hot weather ahead, new findings from Opinium Research reveal that for 13.5 million people, this means lapping up the sunshine with a bottle of beer or glass of wine in hand.

Just over half (56%) of the population admit they drink once a week or more,  however, when the sunshine comes out, it seems drinking habits change with nearly three in ten Brits (27%) confessing they drink more during the warmer months.
The top five reasons why people claim to drink more in the warmer months are:

1. The evenings are lighter (54%)

2. Wanting to make the most of the weather (46%)

3. There are more events in the summer, such as weddings and festivals (47%)

4. To enjoy drinking in the warmer weather (46%)

5. Getting together with friends or family are more likely to be suggested in the warmer weather (43%)

Opinium’s desk research team has calculated that warmer weather sees the country consume an extra 333 million pints of beer and 67 million more litres of wine, which equates to Brits spending an additional £512m on beer and an extra £849m on wine when the sun comes out.

Opinium Research discovered that only 6% of Brits drink alcohol to get drunk and there is a wide range of reasons why alcohol is enjoyed in the UK.  A quarter (26%) drink to compliment food, a fifth (21%) drink to relieve tension and just over a third (36%) simply like the taste.

Kate Norfolk, head of healthcare research at Opinium, commented: “As summer approaches us, people want to enjoy the days getting longer and for some, that means having a nice glass of wine or pint of beer.

“While Britain’s alcohol drinking habits have improved over time, people still need to be aware of how much they are consuming. With more weddings, festivals and opportunities to socialise during summer, it can be easy to drink more, too.

“As long as Brits know their limits and do not drink excessively above the recommended number of units per week, which is no more than 21 units for men or 14 units for women per week, there is no reason why they cannot enjoy drinking in the sunshine.” 

Source: Opinium Research

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