Sainsbury’s is joining in the Diamond Jubilee celebrations by launching 14 products inspired by the retailer’s own British heritage.
The Heritage range consists of jars of vintage sweets such as Liquorice Allsorts and Dolly Mixtures, classic conserves, including Medium Cut Marmalade and Strawberry Jam, and refreshments such as Cloudy Lemonade. For beer lovers there is also a Traditional Beer and Ale Selection Pack produced in Kent by the UK’s oldest brewer, shepherd neame, brewing on site since 1698.
Inspiration behind the red and cream Heritage packaging came from in-house designers sifting through Sainsbury’s broad archives, adopting elements of old packaging and early poster designs.
Other products in the range include Elderflower Cordial, mints and snacks such as Juicy Berries, Nuts and Seeds beautifully packaged in collectable jars. Prices start from 61p for the Medium Cut Marmalade, to £6.99 for the Traditional Ale & Beer Selection.
All 14 products are available in 401 stores nationwide until 27 June.