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Sainsbury’s cocktail bay creates 8% jump in sales

13 April
09:30 2011

Following the launch of Sainsbury’s new cocktail bay in stores nationwide earlier this month, new sales figures show shoppers have responded positively to the new layout, with an 8% increase in volume within the spirits category since the cocktail bay arrived in store on 6 March.

The new cocktail bay displays everything customers need to make impressive cocktails; spirits, liqueurs and syrups as well as new glasses, shakers and other mixology equipment. 

Justin James, category manager, of beers, wines and spirits, said: “Sales of cocktails in the on-trade have soared recently, so in recognition of this renewed consumer interest we have identified an opportunity to develop the market for cocktail-making at home by making it more accessible for our customers.

“We’re delighted with the response to the cocktail bay so far, the sales figures show that there is indeed a real appetite for cocktails at home, as customers enjoy easy access to all they need to get started.”

For additional guidance and inspiration, Sainsbury’s is also launching a new cocktail book, which includes 50 cocktail recipes, plus a guide to understanding the techniques and equipment used in cocktail-making.

Source: Sainsbury’s

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