Following the launch of Sainsbury’s new cocktail bay in stores nationwide earlier this month, new sales figures show shoppers have responded positively to the new layout, with an 8% increase in volume within the spirits category since the cocktail bay arrived in store on 6 March.
The new cocktail bay displays everything customers need to make impressive cocktails; spirits, liqueurs and syrups as well as new glasses, shakers and other mixology equipment.
Justin James, category manager, of beers, wines and spirits, said: “Sales of cocktails in the on-trade have soared recently, so in recognition of this renewed consumer interest we have identified an opportunity to develop the market for cocktail-making at home by making it more accessible for our customers.
“We’re delighted with the response to the cocktail bay so far, the sales figures show that there is indeed a real appetite for cocktails at home, as customers enjoy easy access to all they need to get started.”
For additional guidance and inspiration, Sainsbury’s is also launching a new cocktail book, which includes 50 cocktail recipes, plus a guide to understanding the techniques and equipment used in cocktail-making.