Sainsbury’s has announced that from today, customers buying a box of Sainsbury’s own-brand children’s cereal will be able to download a free eBook for children.
The retailer said there are four titles to choose from, by two of the country’s most celebrated children’s authors – The Story of Tracy Beaker and Hetty Feather by Jacqueline Wilsonand Middle School: The Worst Years of My Life and I Funny by James Patterson.
Tim Lennox, managing director of eBooks by Sainsbury’s, said: “I hope this offer will mean millions of children enjoy reading some of the best loved children’s books. We sell over six million boxes of Sainsbury’s branded cereal every year so this is a great way to encourage children to read at no cost to their parents.”
Author Dame Jacqueline Wilson said: “I think reading is my greatest pleasure. As a child I read everything – I could even quote the back of cereal packets word for word because I read them every breakfast time. I’m delighted that two of my books are in this brilliant Sainsbury’s eBooks promotion.”
To download the free books customers should visit Sainsbury’s eBooks and enter their unique voucher code.