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M&S launches new ‘Simply M&S’ food label

14 May
10:22 2012

Marks & Spencer (M&S) is launching Simply M&S – a range of “everyday food products and must-have kitchen ingredients that offer M&S quality at great value prices”.

Designed so that customers can do even more of their weekly shopping at M&S, the new range is part of the retailer’s food strategy to offer customers more choice – whether they are shopping for speciality or everyday food.

The range brings 800 new and current lines, including fresh meat, fruit and vegetables, eggs, milk and store cupboard ingredients – together under one label.

Hundreds of prices have been lowered and many new products added so that customers can buy more of their weekly shop from M&S. Prices will be independently checked by Brandview.co.uk every week to ensure that Simply M&S products are competitively priced.

John Dixon, executive director of food at M&S, said: “M&S customers come to us for great quality food they can trust – whether shopping for special occasions or for every day eating. We will continue to focus on delivering this through innovation and newness and also offering great value.

“Simply M&S helps us to achieve just this – and increases choice for our customers across everyday food products. It complements our existing ranges and highlights the superb quality and value of M&S Food under one clear brand.” 

An extensive marketing campaign using the strapline ‘M&S quality now at prices you’ll love’ will support the brand and includes TV advertising.

Source: Marks & Spencer (M&S)

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