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Lidl and Aldi scoop top accolades at spirits awards

01 August
10:09 2011

Discounters Lidl and Aldi notched up 29 medals between them for own-label spirits at the 2011 Spirits Competition, organised by the International Wine and Spirit Competition (IWSC).

Lidl scooped 13 medals and the top accolade, The IWSC Liqueur Trophy, for its Liquore di Liquirizia, a cocktail spirit or one to add to Prosecco. The retailer also won Gold for its Queen Margot Scotch Whisky.

Aldi took home 15 medals including Gold (Best in Class) for its Oliver Cromwell 1599 Premium Gin.

Berry Bros and Rudd scooped Gold for its Glenrothes 1978 Vintage Single Malt Scotch. Tesco, Asda, Sainsbury’s, Co-op and Waitrose  won Silver and Bronze medals for a range of spirits.

David Kelly, IWSC marketing manager, commented: “The results clearly demonstrate that quality, award-winning spirits can be purchased at a reasonable price and that the supermarkets choose good producers when selecting products for their range”.

Nielsen figures show that for 12 months to 1 July 2011 in the off-trade, overall  spirits category sales remained flat but on a category level volume figures show flavoured vodkas were up 47%, golden rum up 39%, liqueurs up 11%, blended Scotch was down 2% but imported whiskies up 6% and malt whisky up 9%.

The results were announced at a special tasting of 200 top-performing spirits entered into the competition.

Held in conjunction with the Worshipful Company of Distillers, the tasting saw the announcement of the shortlists for the International Spirits Trophies which go forward for the coveted Distiller of the Year award sponsored by Suntory.

Presentations of the awards will be made at the IWSC banquet on 16  November.

The full spirits results can be found here: http://www.iwsc.net/results.

Source: IWSC

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By Mike Dennis

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