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Barclaycard unveils ‘bespoke offers’ personalised shopping service

09 May
09:33 2013

Barclaycard has announced the launch of ‘bespoke offers’, a free, personalised shopping service that the company says will save consumers money on the goods and services they buy every day.

Barclaycard said bespoke offers helps people get better value from things they actually want to buy, making it easy for consumers to search for a wide range of offers at home or on the go – from food and petrol to home entertainment and travel. It said merchants benefit by being able to focus their marketing and provide added value to customers who are most likely to want their products or services.

Barclaycard said there are around 5,000 offers already available from hundreds of retailers, including big name brands such as Tesco, House of Fraser, Shell, Odeon, British Airways, Starbucks and local favourites. Accessible online and on mobile devices, bespoke offers allows people to search for their nearest savings suggestions when out on the high street, or browse and buy online in the comfort of their home or office.

Barclaycard chief executive Valerie Soranno-Keating said: “Barclaycard has been in the business of helping consumers to make payments and retailers take payments since 1966. We see how much UK consumers are trying to squeeze more out of every pound they spend and how UK retailers are struggling to provide incentives to the right customers to encourage more sales.

“We created bespoke offers for every consumer and retailer in the UK. We estimate that if the typical UK consumer made maximum use of bespoke offers across their household spend they could potentially save as much as £2,100 per year. For UK retailers this could amount to tens of millions of pounds in additional sales.

“bespoke offers is the savvy shoppers ‘savings SatNav’, always at your fingertips offering whatever you want, whenever you want it. And it also delivers insights to merchants that will help them grow their business. It’s a win/win for the UK market.”

For further information, visit: www.bespokeoffers.co.uk

Source: Barclaycard

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