The £5 off £40 bonus, which was the centrepiece of Asda’s market outperformance in the final quarter of 2011, has been re-launched in time for Easter to supplement it’s ‘Asda Price Guarantee’.
Every customer who spends £40 or more in any store, or through grocery home shopping on asda.com, between 26 March and 7 April and successfully checks their bill online at www.asda.com/priceguarantee will receive a £5 off £40 Bonus voucher. They can then redeem this voucher against their next £40 shop in store until 22 April.
What’s more, the £5 bonus is on top of the existing Asda Price Guarantee – a cast iron pledge that an Asda basket will always be 10% cheaper against Tesco, Sainsbury’s, Waitrose and Morrisons or Asda will issue a voucher to make it so.
The combination of the £5 off £40 bonus, existing 10% Asda Price Guarantee and thousands of items of clothing, gifts for the kids and treats for the home priced at £5 or less will give families egg-sactly what they need to celebrate a great Easter.
Asda’s latest income tracker showed that families were £10 per week worse off in February 2012 compared to the same time last year, taking disposable income to £144 per week after essential spending.
The Asda Price Guarantee and £5 off £40 voucher was a “huge hit” for customers in the run-up to Christmas 2011. Traffic to the APG website quadrupled in the final four weeks of the festive season
Andy Clarke, CEO and president of Asda, said: “Despite all the economic clouds, we still know mums want to celebrate with their families this Easter and the £5 voucher and APG combination will be a great help, just like it was at Christmas.
“The APG offers our customers year round reassurance that they will get the best value shop at Asda. The £5 bonus gives them an additional boost when we know it really matters.”