Costcutter Supermarkets Group has appointed a new marketing director and new retail marketing manager to its marketing team.
Ian Bishop, marketing director, returns to the company having amassed 14 years of experience gained in FMCG and professional sport environments. Previous marketing directorships at Star Sportswear Ltd and Yorkshire County Cricket Club, as well as managerial positions at Booker Plc and Costcutter, provide Bishop with an enviable expertise and reputation for delivering sound and innovative marketing strategy and facilitating insightful brand development.
Commenting on his appointment, Ian Bishop said: “Taking the position as marketing director for Costcutter will enable me to shape the strategy and development of what is a leading brand in the convenience sector.
“2011 represents both exciting and challenging times for the sector and never before has brand cut-through been more significant. Already though, we are beginning to make momentous changes as our new brand strategy – Proud to be Local – is revealed this week via our new look TV commercial.”
Further commitment to the development of the brand’s extensive marketing package is the addition of a new retail marketing manager. Jenny Holmes joins the company with six years experience gained both in-house from Yorkshire County Cricket Club and the RFL, and from Leeds-based agency, Banana Kick where she was responsible for the creation and delivery of marketing campaigns for key clients including Punch Pub Company and Welcome to Yorkshire.
Holmes said: “I’m delighted to join the team at what is clearly a pivotal time for the brand and the industry as a whole. Costcutter invests heavily in its marketing communications suite which already sets it apart from its competitors, and I am keen to work with the team to further develop the brand offering to attract more retailers to join the group and consumers to shop in store!”