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Booker launches seven-week promotion for start of 2013

03 January
10:29 2013

UK food & drink wholesaler, Booker, has announced it is launching a 40% profit-on-return (POR) promotion to help get 2013 off to a great start for independent retailers.

The promotion runs for seven weeks from January 2nd, with more than 400 products on promotion, all delivering a 40% POR for independent retailers.

The promotion includes:

  • 39 Euro Shopper products such as chocolate, Energy Juice varieties, coffee and sugar
  • 90 Happy Shopper products including sliced meats, rice, snacks and canned soup
  • A wide range of brand leaders covering confectionery, snacks, grocery and soft drinks

Steve Fox, sales director – retail, said: “This is the biggest promotion we have ever offered our customers. Offering over 400 products at 40% POR will help them increase their profits during the traditionally quiet time of January and February.

“The products have been carefully selected to ensure that they cover a wide range of categories and are popular with shoppers. By covering Euro Shopper, Happy Shopper and branded goods, I am confident that this will improve our customers’ profitability. I would encourage every independent retailer to visit their local Booker branch to see how this promotion will benefit their business.”

Source: Booker

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