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Costa and Shell link up for forecourt venture

27 April
14:49 2012

Costa Express and Shell UK have announced a long-term partnership to install Costa Express self-serve coffee bars in more than 550 Shell forecourts in the UK.

Shell is one of the largest forecourt operators in the UK and the new partnership consolidates Costa Express’ position in this market. 

The long-term nature of the agreement will also support the extensive investment in technology, promotional support and customer service that will drive footfall, hot drinks sales and profitability for Shell. 

Costa Express was chosen as Shell’s new partner for the” strength of the Costa brand, the choice of high street quality products and its user-friendly touch screen technology”. 

Shell’s decision to partner with Costa Express is closely aligned with the launch earlier this year of Shell’s new ‘Deli 2 Go’ shop format, which the Costa Express offer will be an integral part of in many locations.

Scott Martin, managing director of Costa Express, said: ”The partnership with Shell, with its high profile, large network of forecourts, is a real endorsement of the Costa Express brand and our plans for expansion.  Motorists will now be able to enjoy the nation’s favourite coffee shop brand in Shell locations all over the UK. 

“Costa Express offers a quick, convenient way to grab a range of speciality coffee and hot chocolate products on the go and will complement Shell’s ‘Deli 2 Go’ format”

David Wood, marketing manager of Shell UK Retail, said: “We understand how important great food and coffee on the move is for customers today and bringing Costa Express to their daily commute is another big step towards establishing Shell as their preferred choice.”

Souce: Costa Express

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