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Category Focus

Category Focus: Ice Cream

Cherry I C (b) 2
05 May 2008
Ice cream sales declined last year as a result of the poor summer in 2007. The impulse market bore the brunt of the sales fall, while in-home consumption was partly lifted by the trend for premium and indulgent lines. Fiona Briggs...

Category Focus: Mints & Gum

Peppermint Berry
16 Apr 2008
The power of npd to stimulate product growth in a category should never be underestimated. Nowhere has that been more apparent recently than in confectionery and specifically mints and chewing gum. Fiona Briggs reports ...


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