Nisa could have 10 branded petrol filling stations up and running by the end of the year, as Spar reveals it is also entering the market
Competition in the fuel market among symbol groups is getting fiercer, with Spar following Nisa in offering a branded petrol filling station concept.
Spar revealed at this week’s National Convenience Show that it was collaborating with fuel supplier Harvest Energy to offer a Spar-branded filling station option.
The new alliance offers retailers access to Spar’s shop supply and forecourt branding and to Harvest Energy’s fuel supply, with cross promotions to link “shop purchases to money-off fuel”.
Nisa claimed it was the first symbol group to have its own-brand fuel offering after clinching a deal with fuel supplier Greenergy in February. Nisa said the tie-up would allow Nisa and Loco forecourt retailers to compete in a “very price-conscious marketplace”, as well as providing a better link between petrol sales and forecourt stores.
Wrexham retailer David Wilcox will be the first forecourt operator to take on Nisa’s move into own-brand fuel over the next few weeks.
Raj Krishan, Nisa’s retail development director, told Independent Retail News at last week’s Nisa and Today’s exhibition that another fuel operator has signed up to the Nisa branded concept. “It’s only four sites, but they are four very busy sites,” he said.
Krishan was hopeful to have 10 or more branded petrol sites up and running by the end of the year.
He also revealed ambitious expansion plans for its symbol group fascias over the next three to four years, with Nisa growing from its current 900 outlets to 1,400 by 2016/17 and Loco store numbers increasing from 57 to 640 shops over the same period.