Birds Eye Frozen Veg grew by 2.8% last year to £85.2m but slipped two places in the rankings to 75.
As the brand leader in frozen food, Birds Eye reports sales growth has been strongest in its core categories including vegetable products.
Media promotions in the second half of the year drove demand across the group, says Marc Kernic, Birds Eye’s customer marketing director.
2007 £85.2m
2006 £82.9m
yoy change 2.8%
