Sainsbury's cheer is bad news elsewhere

Editor’s Blog
Wednesday, 12 November 2008
So it appears Sainsbury's has managed to resist the financial turmoil that has hit everywhere else seemingly so hard.

Today the company said like-for-like sales are up by 3.9%, because it has responded to what customers want.

Such figures are almost opposite to those released by Marks & Spencer (M&S) last week, where like-for-like sales fell by 5.7%.

Now Sainsbury's has said it will put more effort into the convenience side of the business to try and drive growth further.

What all of this means is that a number of retailers positioned in the middle of the market (M&S, Waitrose) will have to try even harder to keep hold of, and pull in, shoppers.

Sainsbury's chief Justin King said the firm will not be going the same way of Tesco and introducing a discount range.

Yet what some supermarket chains cannot afford to be is stubborn, because consumers simply haven't got as much cash to go around as they once did.
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