Thank you, David Beckham |
| Editor’s Blog | |
| Tuesday, 21 October 2008 | |
|
Many thanks to David Beckham for bringing out his own fish range, after my own list of possible music-related food products. But will the media-savvy footballer's foray in to the frozen fish sector (there's a sentence I never thought I'd write again) actually mean that kids eat healthier food? Yes, at first kids who look up to the ex-England captain may well eat the product because of the immediate hype. However, I struggle to believe that these same youngsters will still be chewing on the Beckham sea range after a year or even six months, once the latest branded goods hit the shelves. New heroes, new ideas. Retailers will probably disagree. Any kind of sales lift - especially in the current climate - is welcome news. As one commenter on this site (Dan the Omega Man) says "no matter what his reason is for selling the product", it should gain valuable attention. I reckon it's best to sit on the fence with this one, then. And one thing Beckham will probably bring at least, so thanks again David, is more website hits. Related Articles
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