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Now it's the “not so chubby grocer”

Waitrose Mark Price

Self-styled "chubby grocer", Waitrose md Mark Price, has started a New Year diet in a bid to lose 4 inches off his waist by Easter.

And, what's more, he'll be writing a “Not So Chubby” blog chronicling his progress, which kicked off yesterday.

Might be good for a few bits of industry gossip as well, although I doubt he'll be giving away any state secrets.

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