Ocado boys

Written by TalkingRetail.com   
Monday, 15 October 2007
Ocado boys Jason Gissing, Tim Steiner and Jonathan Faiman have been talking to the FT about their company's relationship with Waitrose.

"It is like any marriage," says Gissing. "We have the occasional falling out, but we love each other very much." Bless.

They also reveal they are "scoping out" a site for a new warehouse and how they plan to make a profit, eventually:

Says the FT: "An average customer spends £110. Ocado makes £35 on that from the gross margin and delivery fee. Take off £9 for warehouse costs; £13 for delivery costs; £2 for the call centre and the profit per basket is £11, equivalent to a 10 per cent operating profit.

"On £320m of yearly sales, Ocado makes a £32m profit - not quite enough to cover the £35m-a-year fixed costs of running the warehouse. But it is not far off."
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