12 Jul 2007


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Whole Foods boss used pseudonym to post on web


Whole Foods Market

Naughty, naughty. Whole Foods boss John Mackey has landed in a spot of bother after it was revealed he left anonymous comments on internet sites rubbishing his rival Wild Oats Markets.

The revelation came in filings from the Federal Trade Commission (the US version of the UK's Competition Commission) which is looking into the proposed $565m takeover of Wild Oats by Whole Foods.

Apparently, Mackey often used the pseudonym Rahodeb, an anagram of his wife's name, Deborah.

For more of the gory details, see this blog entry on the New York Times website or the article Whole Foods executive used alias

The FTC filing itself (PDF format) also makes fascinating reading, while
John Mackey's own blog is worth a look too, if only to marvel at the incredible length of his posts.

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