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Talking Points
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Tuesday, 23 June 2009 |
 The time has come for the in-store community to stop parroting simplistic and arbitrary figures devised to justify the point-of-sale industry and take a look at the facts about shopper decision making, argues Siemon Scamell-Katz, founder of TNS Magasin.
This isn't wilful provocation: the current widespread misapprehension is dangerous. It is undermining the efforts of brands and retailers in their new product development, packaging, m... |
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Talking Points
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Wednesday, 03 June 2009 |
It has been a rocky 18 months, characterised by a decimated high street and a crumbling pound. But as 2009 marches on, brands and retailers can learn much from the British public's response to last year's alarming trends, says Richard Bussy, Consultant, TNS.
TNS measures UK consumer confidence on a monthly basis, through the Nationwide Consumer Confidence Index (NCCI). This Index stayed broadly steady in the run up to October 2007, but changed sharply in November when Northern Rock collapsed.
Since then, confidence has fallen steadily, dropping from 94 points in Octobe... |
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Talking Points
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Friday, 22 May 2009 |
 Xavier Quenaudon, Vice President, CFI Group, discusses how to maximise scarce resources during the economic downturn
The economic downturn has significantly changed consumers' perceived needs and spending behaviours. Seeking more value for their hard-earned money consumers are pursuing creative ways to stretch their dwindling budgets. In turn, under the pressure of unprecedented revenue losses, many retailers are attempting to cut operati... |
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© Metropolis International Group Ltd 2009