Over £1.5bn worth of coupons were redeemed in the UK last year. What does this take-off in coupons mean for independent retailers and how will they be affected by future developments?
“This is not an issue about hygiene or food safety, this is an issue about meeting consumer standards” says David Taylor, chief executive of James Caan’s growth advisory business HB Prime Advantage.
Never before have shoppers had such easy access to so many brand choices, premium brands among them – both through the proliferation of retail channels and through the ubiquitous promotional activity that brings high-priced items within their reach.
It’s never been more important to know what your customers are thinking. Research shows that 70% of customer defection is not down to a bad product or high price but as a result of poor customer service.
Consumer behaviour has changed radically over the past few years. Driven by a combination of economic pressure and more relevant retailer/brand marketing, consumers are increasingly planning their weekly shop in advance.
There was a time, not so long ago, when it seemed like the concept of ‘fast food’ and pre-prepared snacks and meals were on the wane. Slammed for their health drawbacks, recent years have seen a push for natural, less processed foods. But people continue to demand food on the go – more so than ever.
It’s been a nervous start to Christmas for the retailers. Shoppercentric managing director Danielle Pinnington writes:
Today’s products are labelled with all manner of badges, seals and promises. But which ones do shoppers really care about? Shoppercentric managing director Danielle Pinnington writes:
Whose responsibility is it to behave responsibly?! Are retailers, manufacturers and shoppers all ‘doing their bit’? And when it comes to responsible behaviour, are retailers engaging with shoppers in the best way? Shoppercentric managing director Danielle Pinnington writes:
Steve Smith, head of thought leadership at media agency StarcomMediaVest Group has found there is a clear market opportunity for supermarkets to better cater to their customers when it comes to retailing.