Wrigley launches new counter merchandising unit Source : The Wrigley Company 03 Jun 2008 The Wrigley Company is delighted to announce the launch of a new and improved counter merchandising unit for its range of best-selling gum. ...

Orbit Complete set for new TV campaign Source : The Wrigley Company 28 May 2008 The Wrigley Company today announced its TV advertising campaign to support the Orbit Complete range. On air from 2nd June, the 'Fighting Plaque' series of adverts are designed to educate consumers on the benefits of chewing Orbit Complete. ...

New look for Wrigley's Extra chewing gum Source : The Wrigley Company 07 May 2008 The Wrigley Company is delighted to announce a major re-design across its entire Extra range. ...

Mars confirms Wrigley takeover deal 28 Apr 2008 Mars, the global confectionery giant, has confirmed it has agreed a $23bn merger deal with chewing gum manufacturer Wrigley. ...

Mars set to swallow Wrigley? 28 Apr 2008 Confectionery giant Mars is closing in on a deal to buy chewing gum manufacturer Wrigley for more than $22bn, according to reports from the US press this morning. ...

Category Focus: Mints & Gum 16 Apr 2008 The power of npd to stimulate product growth in a category should never be underestimated. Nowhere has that been more apparent recently than in confectionery and specifically mints and chewing gum. Fiona Briggs reports ...

Wrigley drives chewing gum category 16 Apr 2008 The chewing gum category is currently the star performer within confectionery growing at a substantial rate and with this, so are sales of the Wrigley range to the tune of 3.9%. ...

Two new variants for Wrigley's Extra Ice Source : The Wrigley Company 31 Mar 2008 The Wrigley Company is delighted to announce the launch of two new additions to its Extra brand, the number 1 sugar confectionery brand in the UK. ...