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Category Focus: Ice Cream

05 May 2008
Ice cream sales declined last year as a result of the poor summer in 2007. The impulse market bore the brunt of the sales fall, while in-home consumption was partly lifted by the trend for premium and indulgent lines. Fiona Briggs...

Wall's launches Cornetto Frutti Disc and Footballissimo!

Source : Unilever UK
29 Feb 2008
Wall's, the leading ice cream brand from Unilever UK, is continuing to drive ice cream frequency with the launch of two fantastic new products into its Out Of Home range. ...

Wall's plans rollout for new Stroller sausage rolls

Source : Wall's
26 Feb 2008
In a bid to breathe fresh life into the sausage roll category and drive current brand growth, Wall's has launched a new meat snack – The Wall's Stroller. ...

Wall's launches new variant to Favourite Recipe range

Source : Wall's
26 Sep 2007
From 18th September 2007, consumers will be able to enjoy a new delicious addition to the Wall's Favourite Recipe sausage range, with the launch of its new Sweet Pepper & Spice Pork sausages. ...


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