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  • AG Barr announces Rubicon Spring launch

    AG Barr announces Rubicon Spring launch

    AG Barr has announced the launch of Rubicon Spring, a sparkling spring water range with fruit juice – containing 15 calories or fewer per bottle. The products are available from July in four flavour variants – Strawberry Kiwi, Lemon Lime, Orange Mango and Black Cherry Raspberry. A £2m marketing campaign will support the launch, covering TV advertising, [...]

    📅May 27, 2016

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  • Blossom Hill’s £2m spend

    Blossom Hill’s £2m spend

    Treasury Wine Estates (TWE) is preparing for the re-launch of the Blossom Hill wine range with a £2m “Share a little loveliness” summer campaign that includes new packaging, consumer media and the brand’s first appearance on TV for two years. This is the first activity unveiled by TWE for the UK’s number two wine brand since the [...]

    📅May 27, 2016

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  • Red Square Vodka gets pre-mix cans

    Red Square Vodka gets pre-mix cans

    Halewood Wines & Spirits has introduced a new pre-mix can range to its Red Square Vodka brand. The range features Sloe & Lemonade and Toffee & Apple flavours, available in 5% ABV, single serve, 250ml cans. A spokesperson for Halewood Wines & Spirits said:: “The Red Square cans will capitalise on increasing consumer popularity for both pre-mix [...]

    📅May 26, 2016

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  • Kopparberg announces Fruit Lager summer campaign

    Kopparberg announces Fruit Lager summer campaign

    Swedish fruit cider brand, Kopparberg, is launching a summer campaign to support its new Fruit Lager product. The activity kicked off this month, with the launch of multiple advertising slots across bus T-sides, digital screens and press publications. Kopparberg Fruit Lager will also be collaborating with Sofar Sounds to launch an exclusive three-part live music series across [...]

    📅May 25, 2016

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  • Old Jamaica returns to TV screens

    Old Jamaica returns to TV screens

    Old Jamaica is returning to TV screens this summer with a new 'Totally Tallawah' TV campaign. The brand will be celebrating the spirit of authentic Jamaica with a new advert, shot on the beaches of Kingston, Jamaica. Gavin Herbert, senior brand manager at Old Jamaica, said: “The Old Jamaica brand shares more than just a name with [...]

    📅May 25, 2016

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  • Pringles turns up the heat

    Pringles turns up the heat

    Pringles is extending its single-serving can range with the addition of Pringles Hot & Spicy. The 40g range already boasts Original, Sour Cream & Onion, Salt & Vinegar and BBQ. The Hot & Spicy Pringles 40g can will be available from June with 59p price-marked packs available from the beginning of August. Source: Independent Retail News [...]

    📅May 25, 2016

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    27 MAY 2016

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